Motovida – handcrafted motorcycle lifestyle

Occasionally the textile feel of a piece of paper folded in three gets to the point

Background & Creative Direction:

When asked by hobbyist bike builder Brent Giesbrecht with no fabrication track-record to help put some promotional items together, there was not much to go on. Sometimes you don’t need websites and social media or huge motorway billboards. Occasionally the textile feel of a piece of paper folded in three gets to the point… and is all you need.

Motovida Trifold Brochure Pamphlet

Method:

  • A simple three fold brochure
  • Use the power of professional photographer
  • Highlight the attention to detail
  • Emphasise the handcrafted beauty
  • Keep the budget low
  • THEN…take a custom bike and brochure
    to a prominent motorcycle trade show 

Results:

  • Media attention
  • Request to be featured in a
    magazine article 
  • Orders for five custom bike rebuilds
  • Opening of a motorcycle store
  • Creation of the Motovida merchandise brand
  • Offered and secured Moto Guzzi and Aprilia dealership lines