Barn Owl Brewing – Beer Can Labels

Creative graphic design for 160z / 473ml / TallBoy beer can labels.

Background & Creative Direction:

Like most small craft brewing companies, Barn Owl Brewing in Kelowna, B.C., Canada they have most of their beers on tap only. However with the popularity of certain favourites it was time to put a few brews into cans for convenience and easy take away.

After working and finessing the Barn Owl Brewing Companies logo I was asked to create beer can labels for five of their top sellers.

Barn Owl Brewing Beer Can Labels - Cheery Sour Front

Method:

  • Feature local artists form the community to get involved via social media to submit background art to feature on cans.
  • Use consistency of logo font and layout to create a template.
  • Use colour bars to differentiate beer styles.
  • Differentiate from other local brewery cans.

Results:

  • Community patronage
  • Increase in beer sales 
  • Insta worthy labels
  • Happy Customers